Look ahead to the future and live in the present
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Look ahead to the future and live in the present
In short, what investors need to do is to "look ahead to the future and live in the present" -- not only strive to see the trajectory of future development, but also endure loneliness and calm down, and not pay for expensive tickets in advance for a wonderful future that is just a possibility. The fundamental analysis of enterprises must spread to three perspectives simultaneously, namely "the essence of market, the essence of the business, and the essence of investment". It will bring potential risks to investment analysis to only advocate any one of them and ignore the others. Understand the long-term development trend and final pattern of the industry from the essence of the market "supply and demand", and understand the fundamental decisive factors of the industry and the ability to produce differentiated competitive advantages from the essence of the business "competition", Then from the essence of investment, "forward-looking" to measure whether the market has produced enough attractive deviation from their cognition and expectations. These three are closely linked, which is conducive to examining investment opportunities from a comprehensive perspective.
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