The Youtube Formula --FOREWORD BY MR BEAST

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  FOREWORD Everyone should have a YouTube channel. Literally everyone, but especially brands. When I see brands that don’t have a presence on YouTube, I think they’re insane. It’s unfathomable that anyone isn’t capitalizing on the opportunity there. It’s the most coveted job in America, and with good reason. It is quite literally a gold mine. 每个人都应该有一个YouTube频道。每个人,尤其是品牌。当我看到那些在YouTube上没有建立起影响力的品牌时,我觉得他们疯了。令人费解的是,还会有人不好好利用youtube提供的机会。这是美国最令人垂涎的工作,并且充分的理由支撑。这简直就是一座金矿。 When I was a kid, I watched YouTube all the time. It was always my dream job. I didn’t want to be an astronaut or a doctor—I couldn’t envision a world where I wasn’t a YouTuber. I started my channel in 2012 and only got 40 subscribers my first year. Now I have one of the fastest growing channels in the world. I gained more than 15 million subscribers in 2019 alone with just over 4 billion video views. And it’s still growing every day. 当我还是个孩子的时候,我一直在看YouTube。这一直是我梦寐以求的工作。我不想成为一名宇航员或医生——我无法想象我的世界中没有YouTuber。我在2012年...

The reason why the stock market makes people irrational

The reason why the stock market makes people irrational 



For the vast majority of scams, whether people are cheated or not often does not depend on how skillful the swindlers are, but on how strong an unfulfilled desire in our hearts is. The liar is just a match. The deep-seated desire and appeal are a lot of dry straw, and the reason is the only firewall between the two. So the best liar is not to perform, but to induce your secret needs. The reason why the stock market makes people irrational is very similar. It is not difficult to predict the outcome of throwing the hungry desire into an environment full of myths and extremely free action.

Therefore, self-emotion control can be summarized in two words, that is "rationality". The basic characteristics of rationality are that it is not easy to be impulsive, not affected by emotion, attaches importance to evidence and logic, and is not easy to be affected by external pressure and lose normal thinking and judgment. In my opinion, one of the important reasons why rationality is difficult to maintain is the loss of common sense and worrying about gain and loss. Most of the reasons for the psychological imbalance are the fear and greed which are difficult to contain in the face of the changing market.

The development of the modern financial industry and the joint efforts of all parties' interests have provided investors with unprecedented transaction convenience and information coverage. However, this technical progress has not made any change in the gloomy outcome of the public in the stock market compared with decades ago. On the contrary, the accessible trading buttons and the Omni-directional bombing of "Financial Highlights" only add "anxiety" to the traditional "fear and greed" of the vast majority of people. Take a look around us. Who is the most enthusiastic person in the media who has created the wealth myth in the shortest time? Almost all the most popular blogs in the public predict the rise and fall of the market (even the hottest blogs have predicted the rise and fall of the market in the next minute). The bookshelves in the shopping malls are full of books and magazines that promote easy and big money, such as "capturing the limit board", "supreme stock selection" and "easy to make 1000 times". In the stock market, there will always be an atmosphere of catching up with each other. Many people were infected by this atmosphere. Their mood fluctuated with the ups and downs of the K line and finally lost their reason.

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The Youtube Formula --FOREWORD BY MR BEAST

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